He has been affiliated with HKU since 1995. He is director of the School of Music & Technology, program leader of the research program Music Design, and senior lecturer in music production. He is also guest lecturer on popular music and music production at a number of colleges of music both in the Netherlands and abroad, and a consultant on music production within higher education.
He holds a Master of Philosophy degree from Bournemouth University, having written his thesis on the topic of design strategies in decentralized music production. His main areas of interest are design strategies in music production, developments in music industry, interaction between technology and creativity, and interaction between organizational models and creativity. With his research he aims at developing effective models for the description of creative processes in music production, and managing creativity in complex, multidisciplinairy network organizations. He connects his educational, professional and research activities by applying his ideas in these various domains and thereby - using crossover and transformation between these domains - test and deepen them. Through the research program at HKU, (guest) lectures and presentations at other institutes, and publications in various professional journals (Video & Audio Report, Masterfiles) he has disseminated his views on music production.