‘the ordinary in transition’

From 8 to 13 April, five ex-students of HKU Design are presenting their work among that of the big names at the international design fair in Milan: the ‘Salone Internazionale del Mobile’. Marinda Verhoeven, director of HKU Design is very proud of the graduation work on display. “The designers have an eye for developments in society, and their products confront you with the things you take for granted. They show you that some everyday things are not necessarily ordinary at all”.

Mark Schevers, for example, has used all sorts of found materials to build machines that can do daily chores for you like stirring your cup of coffee. In her fashion collection, Wenda Harmsen places emphasis on the flat shape that forms the basis of each piece of clothing, but which you never actually see when you’re wearing it. In Emiel Remmelts' 3D collage, the components lose their value and together form a refreshing new product. Boele Zwanenburg investigates the notion of time, focusing on the contrast between analogue and digital. Marijke Aarntzen confronts you with the values we attach to materials. What value do you give to a bathroom tile, for example?

“The products exhibited by HKU Design in Milan are extremely diverse, ranging from fashion to short films”, says Marinda Verhoeven. “However, I see many similarities at the root of the works. All the designers are investigating the world around them, which is continually subject to change. Based on a personal and thus authentic fascination, they question everyday shapes, materials, acts, value judgements and definitions. This is then given shape in a refreshing product”.

“It is extremely important for our students to present their work at places like this. They are confronted with crowds of people walking around trying to spot the next best thing. And these people come from all corners of the world. How do you attract the right people to your presentation? How do you tell your own story? And how do you achieve your goal? These are lessons you can’t learn in the lecture hall”, believes Marinda Verhoeven.

Address exposition
‘the ordinary in transition’
Via Privata Oslavia 7
20134 Milano, Italy

Tuesday 8 April 2014 – Saturday 12 April 2014, 10:00 – 20:00
Sunday 13 April 2014, 10:00 – 18:00
Open Evening: Wednesday 9 April 2014, 20:00 – 22:00

About HKU Design
HKU Design trains designers who can stand firm in this continually transforming world, in which norms and values are changing at an ever-increasing speed. With clear insight and an open attitude, they create new designs for the right situation. Rather than being a hallowed goal, the product is part of a dialogue with the environment.

Presenting products is an important part of the professional practice of designers. HKU trains and encourages students and ex-students to enter into dialogue with their public.


Verloren waarde

Mark Schevers: Lost value

For his graduation project, Mark Schevers built a series of machines, which show the loss of value of an action. “I want to make people aware of products we use in our daily lives, like a lighter or a coffee spoon. I do this through magnification of the action and analogue operation of the machine in an unusual way. The machines are constructed of second-hand materials, which are also given a new context and function”.

Stacked Objects

Emiel Remmelts: Stacked Objects

Stacked Objects consists of a cupboard and clothes rack supported by concrete blocks, bricks, glass and one-off objects, in a dynamic composition. By using objects he finds at second-hand shops and flea markets alongside the objects he designs himself, he keeps forcing himself to create a new arrangement. Each cupboard is therefore unique, and its exterior and atmosphere are determined in the end by the used objects.


Marijke Aarntzen: OBJECTIVEOBJECTS 2.0

ob·jec·tief 1 not influenced by one’s personal preferences; unprejudiced, unbiased (opposite: subjective). “My research is about defining the value of products and about their subjectivity to trends. It is about the many different ways of trying to make an object a hot item – or not. How important are the hot items, and do you really need them? Do we still see our ‘valueless’ surroundings?”


Wenda Harmsen: THE P . . . . . COLLECTION

In THE P. . . . . . COLLECTION, fashion designer Wenda Harmsen explores the world of a painter. She has designed a collection where the contrast between a taut canvas and the freedom of the paintbrush is interpreted in conservative elements like pleats, checks and knitwear in combination with a shiny white coating and colourful fabrics.


Boele Zwanenburg: Tic

An apparent chaos of 2380 holes turns around slowly but surely in a moving object driven by chains. Your eye is drawn to a point where the chaos seems to be decoded, and where numbers appear, seconds are counted and time passes. The numbers appear like those on a digital clock, yet it is clear that no chips or processors are at work here.