The professorship of Creative Economy explores, researches and enhances the overlapping areas of creativity and economy. The aim of the professorship is twofold: to investigate and develop strategic principles for the valorisation of the creative process, and to assess and promote innovative business models and organisational principles in the creative industries.

Research group

  • Elisabetta Lazzaro (Professor)
  • Arjan Moerbeek is looking at particular forms of creative crossovers with other industries.
  • Carolien Hermans is researching the relationship between empathic design and business service processes.
  • Frederik Situmeang is exploiting big data to disentangle common patterns in creative entrepreneurs’ value creation.
  • Jeroen Euwe is researching on artists’ career development, diversity and gatekeepers.
  • Karen Sikkema is experimenting the design, prototyping and selection of creative entrepreneurs through creative crossovers.
  • Marco Mossinkoff is studying the generation of imagined communities.
  • Nicoline Mulder is looking for a form of project management for creative professionals who are working together. 
  • Paul van Amerom is looking at which strategic alliances could solve problems in the practice of creative organisations.

Inaugural lecture

The inaugural lecture of professor Elisabetta Lazzaro took place on November 11, 2016. She presented her research approach and was formally installed by the HKU Executive Board.

Watch the video below or visit the inaugural lecture page.

Professor Elisabetta Lazzaro

Elisabetta Lazzaro is cultural economist and Professor of Creative Economy at HKU. She has formerly been professor at the Université Libre de Bruxelles, Belgium, at Southern Methodist University, Dallas, USA, and at Padua University, Italy. Prof. Lazzaro is working on novel research aiming at better capturing and fostering the added value and impact that artists, cultural and creative makers, entrepreneurs and organisations generate not only within the cultural and creative sector but also at a wider societal level, with relevant professional and policy implications.

Interview: ‘You need creative professionals to do this’

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