There are various pathways to obtain a degree 'Bachelor of Art and Economics' (BAE) at HKU University of the Arts Utrecht. Please note that all these courses are taught exclusively in Dutch.
BAE Event Management prepares you for creative, entrepreneurial positions in the events sector; from account manager and coordinator to developer of events. You could work in coordinating and development positions for event organisations. But you could also find work in other types of organisations as an event manager. This course offers you a solid basis in the cultural sector, familiarity with creative processes and with business economic factors. This enables you to be both a reliable manager and an innovative events developer.
Arts and Media Management
BAE Arts and Media Management trains you for organisational, entrepreneurial and production positions in the media. As an arts and media manager, your responsibilities include planning, production, financing and communication. You gain insight into creative processes in the media. For example, you learn to set up a media production, and all the aspects involved in doing business in the media world.
You become familiar with every aspect of music production and distribution, and with management in the music sector. You take general management subjects and subjects which are specific to the music sector. In a group context and as a manager, you learn to operate effectively in a creative environment and you develop your communication skills. A great deal of attention is paid to marketing: from statistics on target groups to developing a brand.
Behind the scenes at music organisations, a large number of professionals work to ensure that music can be produced and that it reaches an audience. A music manager's work touches on musicians, audience, studios, sound engineers, venues, record companies, booking offices or agents, sponsors and government bodies.
You become familiar with every aspect of theatre productions, and of management in the theatre sector. In a group context and as a manager, you learn to operate effectively in a creative environment and you develop your communication skills. You also learn to realise - in a team context, under time pressure and often with limited financial means - a professional theatre production. A great deal of attention is paid to marketing: from statistics on target groups to developing a brand.
As a theatre manager, you are an essential organiser behind the scenes for theatre groups, theatre production companies and theatres. You are involved in the creation of stage productions: from drama to musicals and from street theatre to opera. You are responsible for ensuring that a performance actually takes place, and that there is an audience to enjoy it.
Visual Art and Design Management
You learn to link management know-how and skills to your knowledge of design and art, such as trend, concept and product development. You gain insight into the infrastructure of the discipline, and the theoretical, historical, practical and technical knowledge you will need in this sector.
The BAE Visual Art and Design Management course prepares you for organisational and management positions in the world of visual art and design. For example in fashion, graphic design or fine arts. As a graduate of this course, you could be involved in organising visual art projects, managing advertising or design studios or leading creative teams, for example.