Digital Media Design (MA CDDC DMD)
The MA CDDC programme Digital Media Design will teach you how to develop interactive media artefacts from a narrative perspective. One focus is the development of interactive media concepts to give users different and meaningful ways to explore interactive (story)worlds. Another focus in digital media design is the development of new concepts and artefacts for cross media implementation. By combining radio, television, mobiles and internet for interactive media solutions, you will learn how to create innovative solutions which have added value based on the relative strengths and weaknesses of the media involved.
The MA CDDC Digital Media Design programme (MA CDDC DMD) is involved in communication design for interactive multi-media platforms. On this programme students are challenged to research, develop and produce interactive concepts, scenarios, formats, products and communication strategies within a process that places a strong emphasis on content related issues. Critical reflection on your role as a designer of a communication process as well as the actual contexts in which these processes occur are also vital part of this programme. Within the MA CDDC DMD programme you will work on both individual and group assignments.
The issues addressed in MA CDDC Digital Media Design have a strong focus on content related issues. Content that was traditionally communicated by means of one-way media is now delivered in an interactive process in which the consumer is actively participating. This program places a strong emphasis on asking what the implications are of producing/distributing/consuming content on interactive multi-media platform(s) for the design of this content? This question touches a whole range of domains which have to do with the structure and organization of information in time and space, the visualisation of information, the design and production process, the distribution models and strategies of distributors as well as the design of the experience/context by which this information is consumed by the end user(s).
Research and development within the MA CDDC DMD during the last few years has been carried out during projects that where carried out together with research institutes, national broadcasters and design studio’s. These projects usually had a multi- or interdisciplinary character and there is a tendency towards cross-media solutions where the content is delivered across multiple media channels (internet, CD-ROM, DVD, TV, radio, mobile telephones) to generate a well-defined, targeted participative user experience.